Lawrence Azerrad

Lawrence Azerrad is the Chief Creative Officer and co-founder of Macroscopic. With a decades-long career as a creative director, author, and design innovation thought leader, Lawrence specializes in creative strategy incubation and executions rooted in transformational design and future-thinking across digital, tangible, and experiential realms. 

Across his many endeavors, all of Lawrence’s work shares a central undercurrent: the unrelenting belief in design as a means to elevate humanity and expand the frontier of possibility. At his previous firm, LADdesign, Lawrence worked with esteemed musical artists such as The Red Hot Chili Peppers, Esperanza Spalding, and Wilco (GRAMMY, Ode to Joy) to create intricate visual worlds and develop go-to-market strategies that mobilized the artists’ fan bases in fresh ways. Additionally, he received a GRAMMY in partnership with Ozma Records for his work on The Voyager Golden Record. A momentous endeavor, Lawrence was responsible for spearheading collaboration between members of the original Voyager Golden Record team, The Sagan Institute at Cornell University, and NASA’s JPL to release the record here on Earth.

Lawrence is also a trusted go-to for elite educational and cultural institutions ready to visualize the future, and has worked with USC, UCLA, Berklee College of Music, The Smithsonian National Air and Space Museum, The Cooper Hewitt Museum, and more. He founded “Designing the Future of Music,” an academic initiative sponsored in-part by Google, which launched postgraduate design education programs at the Royal College of Art, the Imperial College of London, and California College of the Arts. Complementing this effort, Lawrence led the curation of "The Future Happened: Designing The Future of Music," a speculative design and music exhibition with The Museum of Design Atlanta. He has also spoken on design and inspiration at The V&A Museum, London, at TEDxUCLA, and at universities and professional organizations around the globe, and is the author of both Supersonic: The Design and Lifestyle of Concorde (Prestel, 2018), and Mirror Sound, A Look into the People and Processes Behind Self-Recorded Music (Prestel, 2020), co-authored by Spencer Tweedy.